Powerbait Saltwater Powervibe Max - 5" - HD Thunder ChickenModel: BSWPBSPVM5-THCNFeatures: Great for inshore or offshore Designed to be more versatile with a top hook and weed guard to reduce snagging(grass or structure) Tie and Go Lots of Action! Vibing/Ripping action is known to...

Powerbait Saltwater Powervibe Max - 3" - HD Crimson CrushModel: BSWPBSPVM3-CRMCHFeatures: Great for inshore or offshore Designed to be more versatile with a top hook and weed guard to reduce snagging(grass or structure) Tie and Go Lots of Action! Vibing/Ripping action is known to...

X-Rap® Magnum® 30 Hot Pink UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish...

Lab Series™ Minnow 6.5" - Silver Shiner *5-PackModel: BLSMINW65-SSHRLab Series™ was created by Berkley scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid Release PowerBait® MaxScent Slime, proven to generate...

Lab Series™ Minnow 6.5" - Highland Shad *5-PackModel: BLSMINW65-HLDSHLab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid Release PowerBait® MaxScent Slime proven to generate...

Husky Magnum 25 - 6-1/4" - Silver Blue MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC®...

X-Rap® Twitchin’ Mullet 3-1/8" Electric ChickenThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action. Xtreme Flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique...

X-Rap® Saltwater 5-1/2" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em...

X-Rap® Magnum® Xplode 130 - AYUThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the most vicious strikes. A low positioned tow point pulls the popper downwards, keeping the...

X-Rap® Magnum® 15 SilverThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features: Deep...

Powerbait Saltwater Powervibe Max - 5" - HD CroakerModel: BSWPBSPVM5-CROKRFeatures: Great for inshore or offshore Designed to be more versatile with a top hook and weed guard to reduce snagging(grass or structure) Tie and Go Lots of Action! Vibing/Ripping action is known to catch...

Powerbait Saltwater Powervibe Max - 5" - HD Crimson CrushModel: BSWPBSPVM5-CRMCHFeatures: Great for inshore or offshore Designed to be more versatile with a top hook and weed guard to reduce snagging(grass or structure) Tie and Go Lots of Action! Vibing/Ripping action is known to...

Gulp!® Saltwater Grub - 5" - WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Now available in the big 8” size! Ideal on jigs or as...

3-1/4" Dipsy Diver - Clear/Clear Bottom UV Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track...

3-1/4" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to...

Gulp!® Saltwater Swimming Mullet - 6" - Pearl White/ChartreuseThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring...

Gulp® Saltwater Swimming Mullet 5" - Nuclear ChickenThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring the...

Tuna Catcher Rigged 5 - 5.5" - SkipjackFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite “Catcher” family of light trolling lures.Features:Come prerigged with 5 ft1.5m of 130 lb. Sufix® mono leader and...

Powerbait Saltwater Shrimperor - 5" - Glow/ChartreuseModel: BSWPBSPR5-GCFeatures: The New Undisputed Ruler of all shrimp lures! Realistic Shrimp profile, gliding/swimming action, and leg movement Tie and go Pass line through opening and tie a knot on the hook and get fishing. Line through design...

Powerbait Saltwater Shrimperor - 5" - BlurpleModel: BSWPBSPR5-BLURPFeatures: The New Undisputed Ruler of all shrimp lures! Realistic Shrimp profile, gliding/swimming action, and leg movement Tie and go Pass line through opening and tie a knot on the hook and get fishing. Line through design...