Powerbait Saltwater Shrimperor - 5" - Coastal CandyModel: BSWPBSPR5-CCAFeatures: The New Undisputed Ruler of all shrimp lures! Realistic Shrimp profile, gliding/swimming action, and leg movement Tie and go Pass line through opening and tie knot on the hook, and get fishing. Line through design...

Powerbait Saltwater Shrimperor - 5" - Shrimp BoilModel: BSWPBSPR5-SHPBFeatures: The New Undisputed Ruler of all shrimp lures! Realistic Shrimp profile, gliding/swimming action, and leg movement Tie and go Pass line through opening, tie a knot on the hook, and get fishing. Line through design...

Gulp!® Saltwater Swimming Mullet - 5" - Pearl WhiteThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring...

Gulp!® Saltwater Grub - 5" - PinkThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Now available in the big 8” size! Ideal on jigs or as...

Gulp!® 6" Grub - Grub WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Ideal on jigs or as a trailer Favorite for all saltwater species when...

Gulp!® Saltwater Swimming Mullet 6" - GlowThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring the distinctive...

X-Rap® Magnum® 40 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag40 to 40 feet. Run...

X-Rap® Magnum® 30 Silver Blue MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish...

Gulp!® Saltwater Swimming Mullet - 5" - Pearl White/ChartreuseThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring...

Gulp!® Saltwater Swimming Mullet - 5" - Pearl White/PinkThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring...

PowerBait® PowerStinger - 3.5" - HD Pilchard BSWPBSPS3.5-PILPurposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with both profile and action in mind, the Power Stinger’s dense head prevents tear out while the honeycomb construction...

PowerBait® PowerStinger - 3.5" - Hickory Shad BSWPBSPS3.5-HKSHPurposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with both profile and action in mind, the Power Stinger’s dense head prevents tear out while the honeycomb construction...

Gulp!® Saltwater Eel - 10" - Natural EelThe extreme scent dispersion of Gulp! expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Features: Ideal replacement for scarce live eels Scent, flavor, action, and appearance...

Gulp!® Saltwater Swimming Mullet - 5" - ChartreuseThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring the...

Gulp!® Saltwater Swimming Mullet - 5" - Glow WhiteThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring...

Gulp!® Saltwater Jerk Shad - 5" - GlowThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Erratic darting motion imitates struggling baitfish Darting "quick glide" will entice...

Gulp!® Saltwater Grub - 5" - Orange TigerThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Now available in the big 8” size! Ideal on jigs or...

Gulp!® Saltwater Grub - 5" - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Now available in the big 8” size! Ideal on jigs or as...

Gulp!® Saltwater Swimming Mullet - 4" - FiretigerThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring the...

Gulp!® Saltwater Grub - 5" - Nuclear ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Now available in the big 8” size! Ideal on jigs or...