Gulp!® 6" Grub - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Ideal on jigs or as a trailer Favorite for all saltwater species when...

Gulp!® 6" Grub - White GlowThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Ideal on jigs or as a trailer Favorite for all saltwater species when...

Husky Magnum 25 - 6-1/4" - Hot Pink UVThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC®...

X-Rap® Magnum® 40 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag40 to 40 feet....

X-Rap® Saltwater 3-1/8" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em...

X-Rap® Magnum® 15 BonitoThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features: Deep...

Salt Pro Minnow - 6" - Floating - Laser Green Shiner Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side...

Powerbait Saltwater Powervibe Max - 5" - HD Lemon HeadModel: BSWPBSPVM5-LEMHDFeatures: Great for inshore or offshore Designed to be more versatile with a top hook and weed guard to reduce snagging(grass or structure) Tie and Go Lots of Action! Vibing/Ripping action is known to...

Powerbait Saltwater Powervibe Max - 4" - HD Lemon HeadModel: BSWPBSPVM4-LEMHDFeatures: Great for inshore or offshore Designed to be more versatile with a top hook and weed guard to reduce snagging(grass or structure) Tie and Go Lots of Action! Vibing/Ripping action is known to...

X-Rap® Magnum® 15 Redhead UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features:...

X-Rap® Magnum® 15 Blue SardineThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features:...

X-Rap® Magnum® 20 Gold Green MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish...

Lab Series™ Minnow 6.5" - Wakasagi *5-PackModel: BLSMINW65-WAKLab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid Release PowerBait® MaxScent Slime, proven to generate unmatched...

Powerbait Saltwater Powervibe Max - 4" - HD CroakerModel: BSWPBSPVM4-CROKRFeatures: Great inshore or offshore Designed to be more versatile with a top hook and weed guard to reduce snagging(grass or structure) Tie and Go Lots of Action! Vibing/Ripping action is known to catch fish...

Powerbait Saltwater Powervibe Max - 4" - HD Crimson CrushModel: BSWPBSPVM4-CRMCHFeatures: Great for inshore or offshore Designed to be more versatile with a top hook and weed guard to reduce snagging(grass or structure) Tie and Go Lots of Action! Vibing/Ripping action is known to...

Powerbait Saltwater Powervibe Max - 3" - HD CroakerModel: BSWPBSPVM3-CROKRFeatures: Great for inshore or offshore Designed to be more versatile with a top hook and weed guard to reduce snagging(grass or structure) Tie and Go Lots of Action! Vibing/Ripping action is known to catch...

Powerbait Saltwater Powervibe Max - 3" - HD Thunder ChickenModel: BSWPBSPVM3-THCNFeatures: Great for inshore or offshore Designed to be more versatile with a top hook and weed guard to reduce snagging(grass or structure) Tie and Go Lots of Action! Vibing/Ripping action is known to...

Powerbait Saltwater Powervibe Max - 4" - HD Thunder ChickenModel: BSWPBSPVM4-THCNFeatures: Great for inshore or offshore Designed to be more versatile with a top hook and weed guard to reduce snagging(grass or structure) Tie and Go Lots of Action! Vibing/Ripping action is known to...

Powerbait Saltwater Powervibe Max - 5" - HD SunburnModel: BSWPBSPVM5-SBRNFeatures: Great for inshore or offshore Designed to be more versatile with a top hook and weed guard to reduce snagging(grass or structure) Tie and Go Lots of Action! Vibing/Ripping action is known to catch...

Powerbait Saltwater Powervibe Max - 3" - HD Lemon HeadModel: BSWPBSPVM3-LEMHDFeatures: Great for inshore or offshore Designed to be more versatile with a top hook and weed guard to reduce snagging(grass or structure) Tie and Go Lots of Action! Vibing/Ripping action is known to...